In this digital age, having a website has become a necessity for all businesses (especially hotels).
And, even if you have a nice website and a good design, the question remains: How can you attract visitors to your site?
It is not a hidden fact that Your visitors come to your hotel website from search engines like Google.
This means that the better your ranking and authority, the more visitors you will receive to your website, so it is essential that you rank higher.
For it, You MUST perform search engine optimization (SEO) for your hotel website.
In this post, you will find explained from AZ the SEO for hotels.
Let's start first by fully understanding what SEO is within the hotel and tourism industry.
To complement this article and further improve your SEO positioning strategy, I recommend that you read this article on hotel marketing.
If you want to position your hotel in Google organically without having to allocate large amounts of money, contact us. We will love to help you.
What is SEO for hotels?
Search Engine Optimization Sear ANDngine EITHEROptimization (SEO) is the process to optimize and improve the positioning of a hotel website in search engines (such as Google, yahoo and Bing) results pages (SERP).
Each of the results that appear in this specific search is known as SERP. Obviously our interest is to appear as high as possible.
By working on a good SEO on your hotel website you will be able to strengthen your online presence, drive traffic to your website and improve your hotel bookings.
SEO is an inseparable part of marketing hotel digital and is one of the guaranteed strategies to win over your competitors.
Before we start, let's explore.
Why is SEO important for hotels?
Every time your audience searches for something, they get a list of search engine results.
Most of the time, their immediate action will be to click on the web page that comes up first, because they think it will best answer their questions.
Very few will click on the second, third, or fourth result.
According to a survey, the #1 result on Google gets 31.7% of all clicks.
This percentage decreases to 2.2% for the last result of the first page. So you can gauge that there are hardly any chances to move to the second page. (Not even you will!)
If you are not visible to your audience on the first page, chances are no one will find you. and, you will lose potential direct bookings through your website.
So let's explore how you can do good SEO for your hotel with these 15 steps.
How to do SEO for a hotel and position the web in Google step by step
There are several SEO tips for hotels. And to help you learn the most essential, here is a list of all the aspects that you must learn and put into practice.
1. Define your target audience. Hotel positioning strategies
This is the zero step to carry out the SEO of your hotel website. You have to define your target audience: who they are, what they like and their booking guidelines.
Let me explain it to you with some examples:
|Type of accommodation||Most likely target audience|
|A hotel that offers adventure activities||Millennials, Leisure travelers (Families and groups)|
|Holiday resort||Leisure travelers (Families and groups)|
|Serviced Apartment||Companies or business travelers|
|Hostel||Budget, or solo travelers, backpackers|
Disclaimer: This example is based on my observation and assumption. However, the target audience may differ for different types and sizes of hosting.
Once you know your target audience, think about what they will look for when exploring hosting options.
If you're a resort, your ideal audience might search for terms like
- Best hotels/hostels/accommodation in “your city”
- Best resorts/campgrounds/tourist complex in “your city”
They are called search terms or keywords (key words) that people look for in search engines. Find a few and define a primary term that your audience regularly searches for.
Important: what your visitors are looking for are the SEARCH TERMS and their search purpose is the SEARCH INTENT.
By the way, these search terms are nothing more than KEYWORDS. Let's dig in and explore the what, how and why of keywords.
2. Start with keyword research
A keyword is one of the crucial components of SEO. They are words and phrases that people use to find websites like yours.
Like I said, make a list of all the possible search terms your audience will type into the search bar. An example of the best keywords for hotels in Madrid can be:
- Hotels in Madrid, Spain
- Cheap hotels in Madrid
- The best hotels in Madrid
- Hotels near Madrid
- Hotels near Madrid airport
This tells you how you can get the most common keywords. But you will need more terms of this type to better position your hotel website in Google.
Google Keyword Planner is completely free, you just have to register and create an account.
They are easy to use. All you have to do is search by typing a keyword (or a list of keywords).
We see that “hotels in Madrid” has between 100k and 1 million monthly searches.
This tool is excellent because, as we see in the image, it also gives us other ideas and proposals for related keywords.
How to find keywords on UberSuggest?
- go to ubersuggest
- Write the term that you decided on in the previous step. Let's write Hotels in Male, Maldives.
- You will see the search volume, SEO difficulty and CPC. If you scroll down you will see other related keywords.
- Next, check the keywords that have the highest search volume and highest CPC value.
Consider the search volume
Search volume is the number of searches for a certain keyword or term in a month. Your ideal hospitality keywords would be the ones with the highest search volume and highest CPC value.
For example, The search volume for “Hotels in Male” is 1000/month.
(This means that 1000 people search for this keyword on Google each month)
How to find keywords in Google?
Another way to find keywords related to your target audience is from the search engine itself. Let's take the example of Google.
Go to Google > Search for your target keywords.
When you start typing, Google will suggest some related terms in the search bar (see image below)
It will also show related keywords at the bottom of the search results.
You also have to include these hotel SEO keywords in your list. It is one of the infallible strategies that will help you position your website.
The next one is,
Consider the long tail variations of the keywords
The advantage of using long-tail keywords is that they are easier to rank for and convert the audience better.
Trying to position the keyword “hotel in Madrid” in Google is almost impossible, the first search results will be occupied by booking.com, hotels.com, etc. companies that spend millions of euros on SEO and advertising. You can't compete against them.
But instead, if you want to position the word "hotel in Madrid with pool near the airport", here you surely have options to position yourself above Google with good SEO. You see the difference?
For another example, imagine a person searching for “New York hotels” is probably just browsing. Instead, someone searching for the following is very specific:
- seaside resort in the maldives
- Hotel in Maldives near Meeru Island
this reminds me of a joke
Why do SEOs love monkeys? because they have long tails 😃
Consider the keywords used by your competitors
You can even search for the keywords your competitors are targeting.
Again, go to Ubersuggest > Type your competitor's URL
Let's say: maldivespalmbeach.com is your competitor.
- You will see the details of your competitor, namely: domain overview, domain score, number of organic keywords, etc.
- By scrolling down, you can check the top pages of their website and the estimated traffic.
- You can also find SEO keywords. Find search terms relevant to your audience and add them to your list.
Basically, you can find relevant keywords for your hotel website in several ways.
Finally, make a final list of all the keywords you want to target. Keyword selection is one of the key practices in hotel SEO strategies. Of all the keywords, select one as the focus keyword (target keyword).
Make sure you add the keywords naturally. Search engines (especially Google) don't like keyword stuffed content.
3. Work on the page title (meta title), meta description and URL
The page title, meta description, and URL play an important role in the SEO of your hotel website.
Because are the only and essential 3 elements that will show up in search engine results.
So we are going to understand each of them and write SEO-friendly content for your hotel website.
The page title (also known as meta title) is displayed in your browser tab and tells your audience what your web page/website is about. It is also read by search engine bots and your users.
The text that appears highlighted in the image below is the title of the home page of your website.
Where to find the page title?
Step 1: Open your web page. Press F12 or Ctrl + U to open the source code of your website, or right-click on your web page and select “view source” or “inspect element”
Step 2: Look for the tag. The content you will find there is the title of your web page.
How to write an SEO-friendly page title?
Write a title that best describes your property.
- Must include your keyword. (I recommend that you start the title tag with your main keyword)
- It should be easy to understand for both users and machines.
- Its length must be between 50-60 characters
Next let's explore the meta description:
A meta description is an HTML tag that summarizes the content of a page. Search engines display the meta description immediately after the meta title.
This is the second most important factor that can make or break your ranking.
How to find out the current meta description of your website?
If your website is made with WordPress, the ideal is to use an SEO plugin such as YoastSEO or Rankmath. I personally like Rankmath better. This plugin will guide you throughout the process of writing each article as well as in the creation of meta titles or meta descriptions.
The red box is the meta description. What we write here is what Google will then show in the SERP results that we have seen above.
If your site is not made with WordPress or you do not use any SEO plugin you can do the following:
Step 1: It is similar to how we find the title of the page. Open your website, press F12 or Ctrl + U to open the source code of your website, or right-click on your web page and select “view source” or “inspect element”
Step 2: Below the tag, you'll find the tag. It mentions the meta description of your website.
How to write an SEO friendly meta description?
The meta description plays an important role in SEO for hotels. When writing a meta description, you should keep the following things in mind:
- Your meta description should thoroughly describe your hotel.
- Must contain a keyword.
The true intent of the meta description is to present information to the search engine that will push them to click and land on your website.
An example of a good meta description:
A good meta description is an essential part of a hotel's SEO strategy, as it gets visitors to click on the search result.
Now let me walk you through the last but very important part: the URL of the web page.
web page url
A URL is the address of each page of your hotel website. You may be thinking, how is a web page URL part of your SEO strategy?
Trust me, it has a huge impact on your hotel SEO. A proper URL helps you go a long way on the SEO path.
How to write an SEO friendly website URL?
- Your URL must be clear and easy to understand.
- Clear URL: https://yourhotel.com/rooms
- Confusing URL: https://yourhotel.com/rooms.php?pageid=9
- Include your target keyword, but don't fill in additional keywords.
- Separate words with hyphens (dashes) instead of underscores.
- Do not use connecting or stop words. (stop words such as: is, of, for, with…)
Some examples of ideal hotel URLs are
4. Optimize the content of your website. Hotel web positioning
Content is KING and an infallible strategy in the SEO of your hotel website.
Let's start with the content of your home page. First of all, I want you to add the target keyword in the h1 tag.
Next, add the same keyword in the first paragraph of your page, within the first 100 words.
I also suggest that you write at least 800 to 1000 words on your home page that include the keywords and their synonyms that you have previously encountered.
When you have more content (of course relevant and meaningful) there is a good chance that you will rank better in search engines. Because, with that content, search engines will get all the necessary information and your target audience will be able to relate to you.
You can develop content in the form of blogs, articles, and newsletters that appeal to your audience. You can target a significant number of keywords with the content.
The best thing is to write a blog with different items such as 10 things to do in Madrid or 10 unique accommodations in Madrid and add relevant keywords to them referring to your hotel and thus improve the ranking of your website.
Believe me, if you create articles with low competition long tails, the chances of Google ranking you at the top are very high.
Now let me tell you how this will generate traffic. Some travelers can directly search for topics like 10 things to do in San Sebastián de los Reyes (low competition), and they come across your blog.
By reading your content, chances are they will end up booking your hotel (if your content is engaging!)
Other than that, you can write about the city, tourist spots, famous foods or cuisines, and many other related topics.
Your hotel website SEO is incomplete without amazing content. You should strive to produce content that your audience wants to explore before booking your hotel.
Among the many positioning strategies of a hotel, having good content is undoubtedly key.
5. Add alt text to images
Image alt text is alternative text that appears if an image cannot be displayed. Here's why it's important to write relevant alt text for each image:
- Search engines don't understand images. Adding alt text to images will give search engines context so they can index your images accordingly.
- Alternative text helps screen reading tools describe images to visually impaired readers.
- There is a thing called – image search engine, which is of paramount importance in hotel SEO. You also have to position yourself on it (as shown in the image)
How to add alt text?
Step 1: Go to your website. Press F12 or Ctrl + U to open the source code of your website, or right-click on your web page and select “view source” or “inspect element”
Step 2: find the label <img
Step 3: Next, ask your web designer or developer to add the alt attribute in the tag . Or if you have editing access to your website (back-end access), you can add it yourself.
Here's an example:
Before: <img src="”https://yourwebsite.com/image1.png”/">
Despues de: <img src="”https://yourwebsite.com/image1.png”" alt = "palm" beach hotel in maldives” />
How to write an SEO-friendly alt text?
- Describes the image or a specific subject.
- Include your keywords.
- The length of your alt text must be less than 125 characters.
- Do not start alt text with "image of..." or "Image of..."
6. Order the titles and subtitles
Headings help users and search engines to read and understand the textual content of your website. They define which parts of your content are important and show how they are interconnected.
Structured content is easy for users to read, which is better for your hotel SEO. Also, headers give you a great opportunity to use your focus keyword.
How to find the header tags?
H tags are used to define headers and subheaders. The different heading tags are H1, H2, H3, H4, H5, and H6.
Step 1 Press F12 or Ctrl + U to open the source code of your website, or right-click on your web page and select “View Source Code” or “Inspect Element”
Step 2: Search H1, H2, etc. They should be in parentheses, like this.
<h1>this is my title</h1>
Step 3: Includes the focus keyword in it H1 tag.
Step 4: Keep the hierarchy correct.
- Welcome to Meraki Boutique Hotel, Manhattan (H1)
- Our services (H2),
- Rooms (H2)
When adjusting the header tags, don't forget that your content is for the search engines/readers of your website (not just for SEO purposes). Make sure your content is readable after adding these tags.
7. Optimize the loading speed of your website
Another very important factor is the loading speed of your website. You have to acknowledge the fact that your audience is IMPATIENT.
I know it's a bit technical, but this will help you understand what you should ask your Web designer or developer.
So you can check the speed of your website.
- Gonna Google Page Speed Insight
- Enter the URL of your website and hit analyze.
It will show you the score of your website for mobile and desktop. Also, it will highlight problem areas on your website and guide you on how you can fix them.
You don't really have to pay attention to the technical details. Focus only on perceptions as a hotelier. You can ask your website provider to optimize your website and improve the score.
What can you do to reduce the loading time of your website?
- Use caching plugins (WordPress website only).
- You prefer to build your website with lightweight frameworks.
- You can use some of the available plugins to reduce loading time.
- Minify and combine files.
- Reduce the number of redirects on your website.
8. Make your website mobile-friendly
According to investigation almost 60% of Google searches are done from mobile phones. That being said, it is important that you make your hotel website responsive as part of hotel SEO.
How to check if your website is mobile friendly?
- Visit "mobile compatibility test«
- Enter the URL of your website and press the enter key or the “Test URL” button.
It will show you if your page is optimized for mobile or not. If it is not optimized for mobile, it will show the problems that you need to fix on your website. Just follow them or ask your web designer to fix them. Once fixed, try again.
Keep the following things in mind to make your website responsive:
- Guarantee the loading speed of your website also on other devices.
- Includes the 'Viewport Meta Tag'.
- Make your buttons big enough to work on mobile.
- Use large font sizes.
- Compress your images and CSS.
- Run mobile tests.
9. Build and submit the sitemap
As the name suggests, a sitemap is a map of your website. Shows what all the pages of your website are.
A sitemap is a file in which you can list the pages of your website to inform search engines about the organization of your site's content.
Search engines read this file to crawl your site. This is why it is important to create a sitemap as part of hotel SEO.
So how do you create an XML sitemap?
Today, modern content management systems generate XML sitemaps automatically. You just have to activate it.
However, it is not enough to create XML.
Once the sitemap is created, the next step is to submit it to Google Search Console.
I know, this may seem technical to you. But do not worry!
Just ask your web designer to help you with this. Or if you have hired an agency or freelancer for SEO, they can help you with this as well. In fact, they may have already done so.
10. Structure your content
Schema, or structured data, is code that helps search engines understand specific data on your website.
Schema is one of the best ways to optimize a hotel website and an important part of your SEO strategies. Provide users with more relevant information in an organized way.
There are many things you can add to your website's schema markup.
- mailing address
- Phone number
- star rating
- Hotel room temperature
- A photo of your hotel
- Frequently Asked Questions (FAQs)
- Room prices
- Reception opening hours/check-in hours
- map url
- Features and services, such as a gym or pool
- A parent company, if you are part of a chain
- Languages spoken by your team
For example: This is how star rating and FAQs added in Schema show up in Google search results as “rich snippet”.
You can find more details in schema.org or ask your web designer to implement it.
Adding structured data increases your chances of ranking better on search engines like Google and is one of the key SEO tips for hotels.
11. Get the most out of Google My Business
With the advanced hotel search option, Google is opening the doors wide to drive traffic to your hotel website.
It is very important and a strong step in the SEO of your hotel. You have to make the most of this opportunity by appearing in Google MyBusiness (GMB).
- First things first, check if you have access or not. If you do not have it, claim your company file. Once you have access, optimize it smartly.
- Provide the name, address and phone number of your hotel (also known as NAP).
- Make sure your Google Maps marker is in the correct location (so search engines can find your hotel).
- Provide additional details that are relevant to travelers looking for you. Like Wi-Fi, disabled access, smoking area, etc.
- If you're a hotel chain or hospitality group, then have a verified Google My Business listing for each of them, maintained through a single account.
12. Make the most of Google hotel search
In 2015, Google launched a new design for its hotel search results. This search engine is specifically designed for hotels. It is a secure platform for you to drive more traffic to the hotel website using Google's unique interface.
As mentioned above, the two main ways people search for hotels are:
- Hotels in "(name of town, city or surroundings)"
- Hotel «Palm Beach in Maldives»
Google Hotel Search puts more emphasis on featured properties, with larger images and larger fonts for hotel descriptions and prices
The goal for hotels is to get a place on the first page of hotel listings, with a definitive description of the brand and a visible image of the hotel to drive traffic and conversions.
However, getting to the top of the search results page is not always easy. Here are some ways that will help you improve your visibility:
1. Have HD quality photos that help increase conversions and clicks.
First, verify your Google My Business account. Always save images with keywords in the file. For example, if you upload an image of a hotel pool, make sure to name the file: hotel-pool-in-Male-Playa
2. Encourage guests to leave as many positive Google reviews as possible.
Opinions count heavily when it comes to factors that influence your organic search ranking. The more positive opinions you have, the better your organic visibility will be.
3. Provide useful information, such as hotel descriptions and services.
Make sure the hotel details tab in your Google My Business account is up-to-date with accurate phone numbers, addresses, Google Maps geo-markers, recent hotel photos, guest reviews, and amenities.
13. Voice search
In the age of Siri, Alexa, Cortana and Google, more and more people have increased their use of voice search.
Although the adoption of voice search seems like a technological trend of the future
According to recent statistics from Microsoft's Bing Ads, the number of people using its digital assistant, Cortana, to search for hotels by voice has seen a year-on-year increase of 3,43% in the UK alone. Similarly, voice flight search has seen a year-on-year increase of 277%.
Google also reported that 20% of its mobile queries are now activated by voice, and overall use of digital assistants and voice search has increased by more than 40% in the past year.
Basically, voice search could increase your hotel website conversions by connecting you with qualified leads, and it's a surefire SEO strategy.
Here's what you need to do to optimize your website for voice search.
1. Focus on casual talk rather than technical keywords
Composing website text using conversational language will be a key tactic for hotels once voice search takes hold. Instead of the best 5-star hotel in the Maldives, include the term “what is the best 5-star hotel in the Maldives?”
Because that's how your audience is going to ask Siri or Alexa
2. Make your names and titles pretty
Remember that when voice search users ask a question aloud, their devices also answer aloud. This means that you have to be more descriptive and concise with your names and titles.
3. Choose long-tail keywords to improve long-term SEO
Start using longer keyword phrases in your content to gain an edge over the competition over time
4. Create marketing content around broader topics and general interest
For voice search, hotels will need their content to be broad, not deep. A good way to do this is to focus on tourist attractions or local destinations that your hotel guests will visit. You can also provide many frequently asked questions about the city, your hotel, and general travel topics that interest your audience.
Link building is the process of acquiring hyperlinks to your website from other websites. A hyperlink (usually simply called a link) is a way for users to navigate between Internet pages.
Therefore, hotel link building would mean getting backlinks from other websites to your hotel website from external sites, such as hotel associations, blogs, OTAs and others.
Links are the essential element of SEO for hotels. There are two types of links: 1. 1. Internal Links and 2. External Links. Search engines use links to:
- Discover new web pages.
- Determines the position a page should occupy in your results.
What are internal links?
Internal links allow you to show the structure of your website to search engines.
By linking from one page to another on your website, search engines better understand the important pages and the interconnection between them.
It is the process of obtaining links from other websites. You need high-quality inbound links from credible websites.
Backlinks or external links give your reader a sense of trust and they are from great importance in SEO for hotel websites.
To get backlinks or external links, you have to establish online and offline relationships with companies that provide complementary services, such as organizers of nearby events and tourist attractions.
Be sure to reach out to get links from websites that are relevant and have higher domain authority. Another very effective way to build links is through guest posting. Remember to focus on quality, not quantity.
I leave you this link free ahrefs in which you can check the authority of any domain.
If you want to pay for external links, I recommend that you first check the authority of the site and whether it is worth paying or not.
Ahrefs together with Moz are the 2 reference domain authority meters in the world of web pages.
So that we have an idea DR Domain Rating of Google, Facebook, YouTube, etc. is over 90. The ranking goes from 0 to 100.
Any Mastery of the tourism sector between 20 and 50 is a very good option to get a backlink.
50+ is great, and if you get a backlink from a website +50 DR in the eyes of Google you will hit a significant rise.
Less than 10 DR (unless the link is very cheap) is not worth paying.
- It appears on sites directly related to the hotel and hospitality industry, such as TripAdvisor.
- Submit your website to online hotel directories.
- Register with your city's hotel association or chamber of commerce and try to get links from their website.
- Focus on writing content for hotels in the form of blogs, infographics or videos.
- Provide the external links of the websites that have the highest domain authority on your content.
- Ask people to link back to your content.
- Offer your content to travel or third-party websites and get a link back.
Where to get links for hotel websites and sponsored posts?
You can buy a sponsored post directly from us. We will write a post talking in detail about everything your hotel offers, with photos and 2 DoFollow backlinks to your website that will give you authority in the eyes of Google and improve your position.
It will be a contextual article talking about your hotel with keywords related to the place where it is located and activities to do.
Positioning of a hotel example:
To get the idea, you can look at our last post that we have made for the Hotel Atelier Playa Mujeres.
Within the hotel web positioning, have a blog in which you talk, for example about activities to do in the place where your accommodation is located, is very important. You will stand out from the competition because you have a blog within your booking website and people can find you through Google searches.
Similarly, as we have seen in the previous example, get backlinks and sponsored posts from other websites or especially of blogs in the tourism and hotel sector is going to give him a impressive boost to SEO and the positioning of your hotel website.
The price of the sponsored post for your hotel website is €75 (VAT included)
You can contact us directly through this form and you will receive an excellent post at a very good price.
publisuites, excellent website to buy backlinks, websites with authority similar to mihotelperfecto.com, backlinks and sponsored posts are sold for more than €100.
Currently the blog receives about 1000 daily visits and has more than 10 million impressions from Google searches..
15. Work on local SEO for your hotel
Local hotel SEO is an effective way to promote your hotel regionally. As part of local SEO, you can simply use some of the following keywords on your website.
(NAP – Name, address and telephone number)
Your focus keyword + city name in the
- title tag
- meta description
- o Header tag
So this will come in handy when search engines search like: Best Hotels in Male.
Second, start with the subpoena. A citation is an online reference of your name, address, and telephone number (NAP)
Search engines use them when evaluating the online authority of your hotel. It is a proven strategy in SEO for hotels.
In addition, along with the NAP, the mentions also include other details such as opening hours, driving directions, business description, images, videos, payment methods and reviews.
With these 15 infallible strategies, you are all set to start SEO for your hotel website.
When you start, it will not be feasible for you to continue reading the entire blog. So, I'm going to give you a 27-point SEO checklist for a hotel website to make sure you get it right.
All you have to do is download this checklist and verify that you have taken all 27 parameters into account-
Bonus: Tracking SEO Performance
Applying different SEO strategies and not analyzing the result is as close as shooting blind!
If you don't measure, you won't grow.
In order to get constant and stable traffic to your hotel website, you have to keep track of the performance of different SEO strategies. For this, you can use Google Analytics and Google Search Console
Both of these tools are offered by Google and provide you with an in-depth analysis of your website's performance.
In addition to the above, you can control your Core Web Vitals such as site loading speed, responsiveness, HTTPS security; to ensure that your site meets all ranking criteria in search results.
How to use Google Search Console and Google Analytics?
Google Search Console: You simply have to add your property using your Gmail account and put the code on your website to verify it.
Google Analytics: You can install it yourself or ask your web designer or developer to install the Google Analytics tracking code
now let's see
How to follow the performance of your hotel website in Google Search Console?
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. From the Google Search Console you can keep track of the following things
1. Impressions: This metric refers to visibility in search results. If you have 100 impressions, that means your site appears 100 times in search results. Ideally, your impressions should increase regularly to get more visits to your website.
2. Clicks This is quite easy to understand. It shows how many people have clicked on your website through the search results. (You can consider the total number of visitors to your website)
3.CTR Click-through rate is the percentage of impressions versus clicks. It gives you a ratio of the total clicks you've gotten to the total impressions.
4. Position: This parameter tells you the average position of your page in search queries for the selected period of time. In simple words, it is the average ranking of your web page.
How to follow the performance of your hotel website in Google Analytics?
Google Analytics (GA) is a free web analytics tool offered by Google to help you analyze your website traffic. From GA, you can get detailed information about different aspects of your website's performance.
1. Organic sessions It gives you details about how much traffic you are getting from your SEO efforts.
2 Bounce Rate: This metric tells you how many visitors leave your website (bounce).
3. Average duration of the session: Tells you the average time visitors spend on your website. Preferably, you should have a high average session duration. If the session time increases, it means that people are interested and you can get more bookings.
4. Ecommerce goals or conversion: You need to set a goal for your website conversion. Since you are a hotel, your goal would be to get more reservations. With this metric, you can measure how many bookings you get through organic traffic. Ecommerce conversion is similar to goal, but it gives you real booking value.
5. Organic sessions per page: This metric tells you which page is doing well in search results. If you find a page that is not working well, you can optimize it. I recommend that you do not optimize all pages at once. First, find out which are the important pages that help your visitors to book with you, and then optimize them.
This is how you can track the results of the different strategies applied. As you can see, SEO is not an overnight process. Rather, it is an ongoing process. You have to keep applying strategies constantly and measure their performance.
I'm sure by now you must be pretty overwhelmed with all this information. But, here's a quick tip for that too SEO tools.
SEO tools are not lacking in the market now. Rather, you will find a new tool every two days. Therefore, I share a reference of SEO tools to help you locate them:
Some of them are free, while others have free and paid versions based on your usage.
There may be some unanswered questions in your mind. Below I have responded to some of the main ones that hoteliers like you may have.
What is hotel SEO and why is it important?
SEO (Search Engine Optimization) for hotels refers to the techniques and strategies used to improve the visibility of a hotel website in the search results of engines such as Google. It's important because it helps drive more visitors to the hotel's website, which can translate into more bookings and more revenue.
How can I improve the ranking of my hotel website in search results?
Improving the ranking involves several factors, such as optimizing for hotel-related keywords, improving page load speed, making sure the website is responsive and mobile-friendly, and creating quality content that is useful to visitors.
What are keywords and how can I use them for my hotel SEO?
Keywords are terms that people often type into search engines when searching for a hotel. To use them for SEO, you'll need to include them in your website's content, including titles, descriptions, and image alt tags. It is important to choose keywords that are relevant to your hotel and have a good search volume.
What is content optimization and why is it crucial for my hotel's SEO?
Content optimization involves creating and structuring the content of your website in a way that is search engine friendly and attractive to visitors. This includes proper use of keywords, creating catchy headlines and subheadings, and making sure your content is relevant and useful. It is crucial because well-optimized content can improve your ranking in search results and attract more customers.
How can local SEO help my hotel?
Local SEO focuses on optimizing your website for local searches, such as “hotel in [city name]”. This is especially important for hotels, as many travelers seek accommodation in specific locations. Make sure your hotel address and contact information is clearly visible, and consider signing up for Google My Business.
Should I worry about online reviews and how they can affect my hotel's SEO?
Absolutely! Online reviews are an important factor that travelers consider when choosing a hotel. In addition, search engines often give more visibility to businesses with positive reviews. Encourage your guests to leave reviews and be sure to respond to them, whether they are positive or negative.
Backlinks are links that direct users from another website to your website. They are valuable for SEO because search engines consider them votes of confidence. You can earn backlinks by creating quality content that others want to link to, or by establishing partnerships with other tourism and travel related websites and blogs.
Is it necessary to hire an SEO agency to improve my hotel's online presence?
It's not strictly necessary, but it can be beneficial. SEO agencies are experienced in optimizing websites and can help improve your hotel's visibility in search results more efficiently. However, it is important to choose a reputable agency and make sure they understand the specific needs of your hotel.
How do hotel search engines work?
Hotel search engines are commonly known as OTAs. Travelers can search for all hotel brands in one place. They can choose any hotel and book their stay by paying the OTAs. Different hotels appear in these search engines to get reservations. This is how search engines work. Some examples of hotel search engines are Expedia, booking.com and agoda.
They usually detect your location and try to give you results for nearby hotels based on reviews, star ratings, and related information. If you change your destination, they give you new results. These search engines are very dependent on the features and services you select and the description you have written in your ad, as they give you results based on your preferences and the way you search for any property.
How fast does hotel SEO work?
Well, hotel SEO is a long-term process. You cannot expect results overnight, you have to be very patient. You can try different strategies that I have mentioned here. Wait at least a month to see the results of those strategies. (A month is just a provisional time frame by industry standards.) Sometimes it can take up to 3 months for the results to show up. You also have to keep in mind that SEO for the hospitality sector is quite different from others, and you cannot continue to apply the same strategies for all sectors.
Can I do the SEO of my hotel on my own?
Yes, definitely. I have written this blog with this perspective in mind. Even if you have zero or no hotel SEO knowledge, you can apply the simple steps mentioned in this blog and get started.
What kind of blog themes should I choose for my hotel website?
Well, there are several topics when it comes to content, here are some of them
1. Local attractions and events
2. The best restaurants and bars in your area
3. The best places to go shopping
4. Most unusual attractions in the city
5. The best summer activities (in any season)
6. Specialized/traditional food entries and recipes
7. Look behind the scenes at renovations or news
How often should I write blog posts on my website?
You can blog once or twice a month. But make sure your schedule is consistent. Because if you publish 4 blogs the first month and less the rest, you will harm the SEO of your hotel. You have to maintain the frequency of publication of your blog.
I am sure that by now you are perfectly familiar with the concept of SEO for hotels. Consider this blog as a hotel SEO tool, and start working on it right away.
I have seen many hotels increase their organic traffic with these tactics. And I'm sure they will help you too.
I also understand that this can be complex, but you can always ask experts for help or leave a comment if you have any questions. I would be glad to help you.
Keep in mind that all these practices that you start will take time to be reflected. You must be patient with it.
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I am a passionate traveler with an innate desire to discover the world. To date, I have had the privilege of visiting 31 countries and most of them have left an indelible mark.
During my travels, I have gained valuable knowledge on how to travel efficiently. I have perfected itinerary planning, accommodation selection, and making the most of each experience. I am proud to share my tips and tricks with you so that you can enjoy hassle-free and unforgettable trips.
On this blog, you'll find a carefully curated selection of destinations, practical tips, and honest reviews of hotels and tourist attractions. My goal is to inspire you and provide you with useful resources so that you can plan your own adventures with confidence and peace of mind.
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